We are living in a technology driven society. I nonetheless preserve that, as we’re transferring from Analog to Digital, In the case of Social Media-Web-Pushed-the fact remains that Social Media has at all times been in existence â€” using completely different mediums â€” and it has always been analog.
The media or Web, through the Obama Presidential primaries provided us a glimpse into this situation, whereby cyber participants proved that the media in it’s present day format, can really contribute towards loosening the grip applied sciences and media presentation and projection prior to now had on us-the place we have been the silent viewing majority, to a chatter and interactive mass: bear in mind Tienamen Sq., Iran, Youtube and so forth.
In this new-media culture, says Paul Saffo, a director on the Institute for the Future in California, ‘individuals no longer passively ‘eat” media (and thus advertising, its main revenue source) however actively take part in them, which often means creating content material, in whatever form and on no matter scale’.
For the first time since tv achieved domination of the culture in the fifties and sixties, there is a new wave of technological innovation that appears on the verge of radically remaking our world â€” a wave signified by the Internet and virtual actuality.
More importantly, Radio Alice and its conflict with the equipment’s of state control that ultimately resulted in a massive wave of repression, demonstrates very clearly how the media are a key website of battle over the contemporary manufacturing of subjectivity; in Guattari’s terms, despite its apparent economic and technological backwardness at that time, Italy was the way forward for England, France and Germany.